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Research papers

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Phong Huynh, Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Huynh, Rossini, Chan, Ashok and Koehler (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/spreading-a-common-tongue-8517